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Digital marketing Bibliography

Bibliography https://dalyeilis.wixsite.com/mysite/single-post/2017/03/10/7-Unique-characteristics-of-the-web-as-a-marketing-medium https://prezi.com/lj9cbkna-pct/the-unique-characteristics-of-the-web-as-a-marketing-medium/ https://study.com/academy/lesson/comparing-traditional-marketing-to-digital-marketing-advertising.html https://digitalmarketinginstitute.com/blog/5-steps-powerful-digital-marketing-strategy https://www.shoutmeloud.com/advantages-and-disadvantages-of-full-time-blogging.html https://www.techwalla.com/articles/the-disadvantages-and-advantages-of-interactive-media https://www.econsultancy.com/blog/69354-10-brilliant-examples-of-content-marketing-from-beauty-brands http://www.marketingteacher.com/marketing-controls/ http://www.allengroupmarketing.com/about-us/24-hour-online-access/ https://www.123ehost.com/internet-marketing/ https://www.campaignlive.co.uk/article/benefits-marketing-wide-target-audience/1427874 https://www.digitaldoughnut.com/...
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Digital marketing Q4

A description of the stages of analysis, development, implementation and control of digital marketing campaigns Analyses- “This is the very first step in a marketing campaign. This is when you decide on a target market. What digital vehicles would be used and who would be in charge of implanting them. It is also when you discuss the aims and goals of the campaign”. (sdmarketing.ie)-    Development-   The development stage is very important, especially when creating a social media site in this stage you must be able to attract people to your social media sites. Implementation- You need to have planned what you will be posting onto the social media sites you’ve used. In the implementation stage you will be launching social media sites, and pick pictures to be posted online or even creating a logo. Control- In order to have control o0fn social media pages it is important that you share relevant pages or websites unto your page. This is when ...
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Digital marketing Q6

6. An analysis of the strengths and weaknesses of a range of e-tools E- tools advantages/disadvantages. Facebook “Facebook is also known for finding dates. Facebook can also be used as video chat tool. Bloggers and internet marketers can subscribe to popular blog fan pages and keep themselves aware of the latest updates. In fact, I have one profile just to gather news”. ( www.shoutmeloud.com ) “Even though Facebook has simplified its privacy settings, many unknowing users still end up publishing private images and status updates publicly. Facebook is full of fake profiles. There is no limit to these profiles”. Most of them are created by stalkers or marketers looking to gain more friends and use it for their marketing purposes. ( www.shoutmeloud.com ) Facebook offers many entertainment applications and games which engage users to a great extent. Apart from that, Facebook chat and Facebook video chat are another two time-consuming features. If you want to use Facebook to y...
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Digital Marketing Q5

5.Survey of a range of e-tools to include social media marketing, blogs, rich media, email marketing, search engine optimization, online advertising and their application to digital marketing campaigns Search Engine Optimization Search Engine Optimization or SEO refers to the process of growing your online visibility in non-paid (organic) search engine results. SEO isn't just about building search engine-friendly websites. It's about making your site better for people too. The majority of web traffic is driven by major search engines such as Google and Yahoo.   Search Engine Marketing “Search Engine Marketing or SEM covers the ground SEO ignores, paid traffic from search engines. With SEM you purchase advertisement space that appears on a user’s SERP”. The most common paid search platform is Google AdWords. Next, is Bing Ads. These are major effective tools that all have platform in search engine marketing. ( www.allengroupmarketing.com ) Social Media Marketing ...
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Digital marketing Q3

Exploration of a range of digital marketing strategies with explanations of how they integrate with traditional marketing. “Digital marketing is very popular in the 21 st century. This is well-defined as marketing of products or services using digital machinery, like the internet, smartphones, and other emerging devices. The most widespread forms of digital marketing include”. ( www.study.com)- Email campaigns - the way marketing works has changed vastly overtime and mostly everything we send to one another is digitised on the internet or other digital devices. Mobile phones - “This type of marketing is a way of reaching specific audiences on their smartphones and other digital devices, through email, sms, social media or mobile application. SMS was the first way of marketing which started in the early 2000 when business started to collect mobile phone numbers”. Mobile phone companies e.g. meteor now use sms to send you messages on special offers, prizes or free calls a mo...
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digital marketing Q2

The difference between digital marketing and traditional marketing practice. “Traditional marketing  is a broad category that incorporates long-established strategies, such as print, broadcast, direct mail, and telephone. These are methods created prior to the growth and development of the internet. The most popular forms of traditional media include”. ( www.digitaldoughnut.com) Product - Newspaper advertising – newspapers used to be the main source of written information that people would purchase of local news agents and shops and it would give you information on what is going on locally, nationally and internationally. But in the age of technology the 21 st century people get their news off digital devices and their daily news articles of social media and magazines. Price- newspapers would cost between two euro or five euro depending on the type of newspaper you are buying. News articles on the internet are different in that they are free of charge and give standard i...
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digital marketing Q1

Digital Marketing I will identify the unique characteristics of the web as a marketing medium. There are certain criteria that define and characterise the power of a marketing medium, whether defined abstractly or pragmatically. Certain characteristics of digital marketing are defined under umbrella terms but will be thoroughly examined throughout this post.  1. Control    “One of the key incentives for marketing online is that you have complete dominance and control over your website and content. You regulate and oversee the type of content you want to market and produce. Similarly, you can also modify this at any time, in order to further tailor, it to your audience”. ( www.marketingteacher.com)- 20/03/18 2. 24 Hour Access  A good advantage of using the internet is its 24-hour accessibility. It makes communication faster, more accessible, and also more efficient. It helps individuals and or...
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