digital marketing Q1


Digital Marketing
I will identify the unique characteristics of the web as a marketing medium. There are certain criteria that define and characterise the power of a marketing medium, whether defined abstractly or pragmatically. Certain characteristics of digital marketing are defined under umbrella terms but will be thoroughly examined throughout this post. 

1. Control  

“One of the key incentives for marketing online is that you have complete dominance and control over your website and content. You regulate and oversee the type of content you want to market and produce. Similarly, you can also modify this at any time, in order to further tailor, it to your audience”. (www.marketingteacher.com)- 20/03/18

2. 24 Hour Access 

A good advantage of using the internet is its 24-hour accessibility. It makes communication faster, more accessible, and also more efficient. It helps individuals and organisations collaborate with one another no matter where they are in the world. “As consumers have boundless access to a wider market, they are given the time and freedom to make informed decisions before purchasing a product. E-commerce (electronic commerce or EC) is the buying and selling of goods and services over an electronic network, primarily the internet”. (www.allengroupmarketing.com)- 20/03/18

3. Fast and Reliable 

“The fast and reliable use of the internet provides people with a wide scope of information at high speeds, thus enabling considerable benefits for all users. Browsing, downloading and uploading become more convenient and enjoyable for both businesses and consumers”. Marketers use it as a tool to work productively, as advertising is more effective when the majority of your target audience is in instant reach via online applications. (www.123ehost.com)- 20/03/18

4. Wide Audience 

“The internet provides a widely scoped platform with immeasurable resources and applications in which to communicate and reach out to the consumer market. Reaching a wide audience is also known as mass marketing”. To gain understanding of your consumers, business would have to conduct market research such as observing statistics and conduct surveys or even find the buying trends of the consumers. When advertising to a broad audience, strategies should be as general and non-specific as possible, so as to target the largest group of people in your main audience. (www.campaignlive.co.uk) 20/03/18









5. Search Engine Optimisation 

Major search engines such as Google, Bing and Yahoo have primary search results, where web pages are displayed and ranked in accordance to the relevancy of your search.


This is also known as Search Engine Optimisation or SEO for short. “SEO is one of the primary marketing channels, it's a process that allows you to tailor your website to the algorithms in which search engines use, so as to rank them in order of compatibility”.(www.wixsite.com) - 20/03/18


6. Search Engine Marketing 

 “SEM is the process of marketing a business using paid advertisements which are displayed on search engine result pages (SERPs)”. (www.prezi.com) - 20/03/18

 Search engine marketing is one of the primary functions in which to grow your business in an increasingly competitive marketplace. Small business advertises their business on search engines such as google and Yahoo knowing that they are one of the biggest platforms to do so on.  It gives a business the opportunity for its brand to be visible to consumers.

7. Google Analytics 

“Google Analytics is a service which tracks and reports traffic to your site. It analyses your website and identifies poorly performing pages or otherwise through systems known as funnel visualisation. This ingenious tool also tracks the geographical location of visitors and for how long they stayed on your site”. Google Analytics e-commerce can track and record your sales activity and also your performance in terms of revenue, amongst many other tools. This tool is imperative for developing a commercially successful business. (prezi.com)- 20/03/18


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Bibliography https://dalyeilis.wixsite.com/mysite/single-post/2017/03/10/7-Unique-characteristics-of-the-web-as-a-marketing-medium https://prezi.com/lj9cbkna-pct/the-unique-characteristics-of-the-web-as-a-marketing-medium/ https://study.com/academy/lesson/comparing-traditional-marketing-to-digital-marketing-advertising.html https://digitalmarketinginstitute.com/blog/5-steps-powerful-digital-marketing-strategy https://www.shoutmeloud.com/advantages-and-disadvantages-of-full-time-blogging.html https://www.techwalla.com/articles/the-disadvantages-and-advantages-of-interactive-media https://www.econsultancy.com/blog/69354-10-brilliant-examples-of-content-marketing-from-beauty-brands http://www.marketingteacher.com/marketing-controls/ http://www.allengroupmarketing.com/about-us/24-hour-online-access/ https://www.123ehost.com/internet-marketing/ https://www.campaignlive.co.uk/article/benefits-marketing-wide-target-audience/1427874 https://www.digitaldoughnut.com/...
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