Digital Marketing Q5


5.Survey of a range of e-tools to include social media marketing, blogs, rich media, email marketing, search engine optimization, online advertising and their application to digital marketing campaigns
Search Engine Optimization
Search Engine Optimization or SEO refers to the process of growing your online visibility in non-paid (organic) search engine results. SEO isn't just about building search engine-friendly websites. It's about making your site better for people too. The majority of web traffic is driven by major search engines such as Google and Yahoo. 
Search Engine Marketing
“Search Engine Marketing or SEM covers the ground SEO ignores, paid traffic from search engines. With SEM you purchase advertisement space that appears on a user’s SERP”. The most common paid search platform is Google AdWords. Next, is Bing Ads. These are major effective tools that all have platform in search engine marketing.
(www.allengroupmarketing.com )
Social Media Marketing
Social media is one of the best ways to market your business. “Social media provides exposure to your brand, allows you to connect with your consumers and post anything that your business is doing. From this interaction, you can gain valuable customer feedback that allows you to improve your customer service, product, or service”.
Business that use social media marketing have the advantage of connecting to their customers and reach new audiences, give updates and special offers on any social media platform they are using.
Content Marketing
Content marketing refers to the practice of delivering a quality piece of content to your users to generate sales and leads. Content Marketing works because it melds together exceptional content with other types of digital marketing like SEO and Social Media Marketing.
“One of the biggest examples of this type of marketing is L’Oréal. One of its biggest digital initiatives has been the ‘Beauty Squad’ campaign, which involves a number of influencers creating YouTube videos and articles on the latest beauty trends”. (www.sparklogix.com)
Email Marketing
Email marketing is defined as the process of building and maintaining costumer relationships through online activities to facilitate the exchange of ideas, products and services to satisfy the goals of both parties. Vodafone is a good example of a company using email marketing to reach its customers through the use of email and text.
Email marketing allows you to update your email subscribers on a regular basis about your company. This fosters a relationship unlike any of the other types of digital marketing. Your email updates provide value to your consumer. As a result, you build brand trust and brand loyalty.



Viral Marketing
Viral marketing refers to a post of some sort that is trendy, funny, or strange enough to garner a massive amount of shares online. Viral marketing causes an enormous spike in website traffic over a short period of time. This is hard to do but the benefits alone make the effort worth your time.
“A good example of viral marketing is the old spice ad campaign “Your man could smell like me.” The video went viral because it was seemingly shot in one take while the man listed all of the reasons why he is more desirable than any of the viewers’ partners”. (www.sparklogix.com)
Mobile Phone Advertising
Each of the types of digital advertising can happen on a mobile device. Some types of marketing using a mobile phone do not fit the above types of digital marketing.
These include SMS advertising which could prove an asset to local marketing efforts. You can prompt your consumers to use SMS to receive special offers, coupons, and updates from your company.



Comments

  1. Digital Marketing Saga Rohini Delhi27 May 2019 at 22:16

    Wow great information you have shared here about digital marketing and it's related platforms. i liked your post very much keep posting and update us.

    ReplyDelete

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