digital marketing

Mobile email marketing results Yes Lifecycle Marketing’s data revealed mobile email conversion rates have caught up to desktop conversions, with both at an average of 3.3 per cent for the year. It also claims email adoption on mobile may have hit its peak: “With mobile open[s] and clicks making up 53 per cent of all email events over the last two years, email adoption on mobile has plateaued.” According to the report, mobile email marketing events (open rates and clicks) surpassed desktop events at least five years ago. In 2017, 52.9 per cent of events happened on mobile email versus 47.1 per cent on desktop. Orders on mobile represented 46 per cent of all email-driven orders — a 33 per cent increase year over year. Meanwhile, email orders happening on desktops dropped 18 per cent (14 per cent drop on tablets). Share of email-driven orders As email-driven orders rise on mobile, the report says the average order value (AOV) for mobile orders remains 40 per cent less t...

Music industry and Ireland The Irish music seen is very visible but dyeing out on the international stage. “According to news reports music contributes more than 700 million euro to the Irish economy”. The report underlines the opportunity for further growth in the sector through the development of national music strategy routed in four key action areas: ·          Coordination & collaboration through the establishment of a cross-Government music grouping to work with a cross sectorial Industry Advisory Panel to address barriers to growth in the sector; ·          Concentration on copyright to help ensure a fair return for music creators, crucial at a time when the music copyright landscape has changed utterly as a result of technology and the industry is under threat from the extremely low level of return to writers and performers, from platform services; ·    ...

Q2. The difference between digital marketing and traditional marketing practice. “Traditional marketing  is a broad category that incorporates long-established strategies, such as print, broadcast, direct mail, and telephone. These are methods created prior to the growth and development of the internet. The most popular forms of traditional media include”. Newspaper advertising – newspapers used to be the main source of written information that people would purchase of local news agents and shops and it would give you information on what is going on locally, nationally and internationally. But in the age of technology the 21 st century people get their news off digital devices and their daily news articles of social media and magazines. Radio and television commercials- Radio and television is another traditional marketing strategy that is rarely being used any more, especially radio. Radio has been replaced with podcasts and other entities on the web. Television is still ...

Structured report Introduction to e-Business ( www.collegegrabber.com ) E-Business is the practice of maximizing the use of the internet and digital technology to streamline your business practices and functionality.   Much of what constitutes E-Business is tools used for internal business functions.   It works to craft effective business solutions with a combination of Business Software Systems and Internet Technologies.   Software has revolutionized customer relation methodology, inventory control and marketing.   There is a Business Side and a Technical Side to E-Business. At its best, an E-Business design will provide technology to facilitate Effective Business Analysis.   Systems in place should enable smooth integration of New Corporate Investment Opportunities through Application Solutions.    For marketing and customer service purposes, E-Business dynamics generate internal and external communications via Internet technologies and Ent...

Digital marketing Review The Digital marketing course in Ofiach Institute of Further Education is a course that I luckily picked for my progression route into third level. Looking back at my seven months that I have already spent in this course I have found it interesting, adaptable to everyday media and easy if taken step by step and do the assignments on time. I like the module on public relations because it focuses campaigns to make a firm, individual or social group look a certain way in the public eye. We learned about the upsides and downsides to PR and also learned about how celebrities hire PR consultants to advise them on how to deal with the mainstream media. Public Relations is used by mostly well-known individuals like celebrities, politicians and firms. Advertising like digital marketing in some sense is how companies market their brand/product. We learned in class about what makes a good advertisement. What are the down sides when companies put out negative ad...

Digital marketing in the film industry There has been a slight shift in the past two decades on how we watch movies. The traditional way of watching movies would be to go to the cinema or watch movies on the television, but now where most people get their movies is online and companies like Netflix and Amazon prime have taken over the digital age of watching movies. The same goes for the music industry, music used to be listened to on the radio or television decades ago but now people can download music on their phones and other digital devices. Apps like Spotify and Apple music have taken over the music streaming services and these companies get paid by consumers monthly to get the latest albums and single on their digital devices e.g. iPhones. Movie producers are looking at the digital space to promote their films as it’s cost-efficient for the number of audience its able to influence. The entertainment industry today is spending millions of dollars on digital marketin...