Digital Marketing Q2
Q2. The
difference between digital marketing and traditional marketing practice.
“Traditional marketing is a broad category that incorporates
long-established strategies, such as print, broadcast, direct mail, and
telephone. These are methods created prior to the growth and development of the
internet. The most popular forms of traditional media include”.
Newspaper advertising – newspapers used to be the main source of written
information that people would purchase of local news agents and shops and it
would give you information on what is going on locally, nationally and
internationally. But in the age of technology the 21st century
people get their news off digital devices and their daily news articles of
social media and magazines.
Radio and television commercials- Radio and television is another
traditional marketing strategy that is rarely being used any more, especially radio.
Radio has been replaced with podcasts and other entities on the web. Television
is still used but not as much anymore, especially with the younger audience.
Going on websites and apps is the new way of accessing news or watching
programmes e.g. Netflix.
Fliers, postcards, brochures, catalogues- this way of sending messages
is still around but only digitally, especially with young people. The
traditional way used to be sending postcards or catalogues now more individuals
send things digitally through social media or the web in general.
Calling consumers on the phone- this way of contact is direct, quick and
easy to use. Just one phone call for every costumer would benefit the agency
from going door to door for a quick questionnaire or survey.
“Digital marketing
is very popular in the 21st century. This is well-defined as
marketing of products or services using digital machinery, like the internet,
smartphones, and other emerging devices. The most widespread forms of digital
marketing include”.
Email campaigns- Marketing has changed as well and everything you send
is digitised on the web or other digital entities. E-mail marketing is a way
for firms to market their brand and it is working successfully for those firms
who sell their products online e.g. Littlewoods, e bay and Amazon. These firms
know who is shopping on their online website and how often they shop on it so
access to a consumers e- mail is inevitable.
Mobile phones- this type of marketing is a way of reaching specific
audiences on their smartphones and other digital devices, through email, sms,
social media or mobile application. SMS was the first way of marketing which
started in the early 2000 when business started to collect mobile phone
numbers. Mobile phone companies e.g. meteor now use sms to send you messages on
special offers, prizes or free calls a month.
Company websites – An information website that companies create e.g.
Amazon to sell and market their products to consumers. It is a new way of
buying things online, instead of a customer going to the local store or
retailer to purchase an item. They now can easily shop online and your
good/goods would be delivered to you within days. There are many companies who
use this way of marketing e.g. amazon, Littlewoods, or lifestyle sports.
Display advertising- this kind of advertising comes with many formats,
text, image, video or audio. Display advertisings main function is to display
information of ads. There are many companies that use this kind of advertising
to display their brand and product e.g. Nike, Coca Cola and Puma.
- Social
media posting and advertising
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